Brewery Consulting
Craft breweries don’t thrive by playing it safe. At Beer & Soul, we work with breweries to sharpen their brand identity, improve beer quality, and create unforgettable customer experiences. My approach is rooted in the belief that beer is more than a beverage—it’s a story told through every detail, from the moment a can is cracked to the final sip.
Core Offerings:
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Branding & Experience Design – Every beer label, tap handle, and merch item tells a story. We help breweries craft an identity that is both coherent and compelling—building customer loyalty through authenticity, not gimmicks or trendspotting.
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Quality Control & Wholesale Strategy – Brewing great beer is only half the battle. We work with breweries to ensure that their beer maintains excellence from the brewery to the glass, tackling issues like cold-chain storage, draft system maintenance, and proper retail handling.
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Retail Staff Development – Your taproom team is your frontline brand ambassador. We train staff to be engaged, knowledgeable, and effective, ensuring every customer leaves with a deeper appreciation of your beer.
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Product Evaluation, Recipe Consultation & Competition Submissions – Fine-tuning recipes and beer presentation to maximize quality and impact, whether for retail success or medal-winning recognition.
Collin McDonnell, Co-Founder and CEO, HenHouse Brewing Company
"Sayre led educational efforts with our Sales, Marketing and brewpub teams, consistently earning us compliments from other breweries about how well trained our staff is. His passion and knowledge translate to team excellence, but also to loyalty and buy in from the teams he spent time educating about how to talk about beer, how to serve beer, and the history of beer."